Valera is a Swiss brand which manufactures hair care appliances in high quality, developed by experts in haircare and styling. The brand was founded in 1955, which opens a great opportunity. They can produce hair care equipment based on its own 60 years accumulated experience. Valera knows that it is essential to have a deep knowledge of hair in order to be able to create appliances that treat the hair in a healthy and careful way. Something very unique for the brand is its in-house production in Switzerland. Valera designs, develops and manufactures all hairdryers and the new range of hair straighteners in its own factory in Ticino. Also he manicure/pedicure set are manufactured in Switzerland as well in collaboration with specialists.